SOCIAL MEDIA STRATEGY

This project is a conceptual social media strategy developed for a Division I athlete to demonstrate how structured content and intentional storytelling can elevate an athlete’s digital presence.

The carousel outlines how I would approach managing a D1 athlete’s social media by focusing on narrative development, brand identity, and long-term positioning beyond game-day highlights. The strategy emphasizes balancing performance content with personality-driven storytelling to create a more engaging and marketable athlete profile.

Key elements include defining the athlete’s personal brand, identifying content pillars, and creating a consistent posting approach that aligns with both audience engagement and future opportunities such as NIL partnerships and professional visibility.

This project reflects my approach to athlete brand management—combining sports performance, storytelling, and strategic content planning to build a strong and recognizable digital presence.

This project is a conceptual social media strategy focused on how to position an NFL Draft prospect during Combine week, one of the most critical visibility moments in an athlete’s career.

The strategy outlines how I would manage a prospect’s digital presence by shifting the focus beyond performance metrics to narrative-driven storytelling. While Combine results are widely distributed across media platforms, this approach emphasizes building a strong personal brand through preparation content, mindset-driven messaging, and controlled storytelling.

Key elements include documenting training and preparation, establishing a confident and consistent tone across platforms, and creating content that highlights the athlete’s identity, discipline, and long-term potential. The goal is to ensure the athlete is not only evaluated for performance, but also recognized as a marketable and well-positioned brand heading into the NFL Draft.

This project reflects my approach to athlete brand management—leveraging key career moments to build visibility, control narrative, and create lasting digital impact beyond a single event.